5ka Loyalty Program
Specification
Dream collaboration in Russian retail and digital
Duration
4 Weeks
“
Client
Retail X5
We need to create eye-catching promo-campaign to reach our teenafe audience
Key Goal
About project
There was an updated Loyalty program of the largest food retail.
We had to tell about it to different audiences in all media channels.
We created an idea and a new format and chose a non-standard celebrity. We educated the new rules young people and the elderly.
Promo mechanics for the first time included such an extraordinary prize as real fur coats… inspired by actual products from this Loyalty program.
We had to tell about it to different audiences in all media channels.
We created an idea and a new format and chose a non-standard celebrity. We educated the new rules young people and the elderly.
Promo mechanics for the first time included such an extraordinary prize as real fur coats… inspired by actual products from this Loyalty program.
Process and result
A youngsters-targeted video
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A youngsters-targeted video
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Credits
Client: Retail X5
Marketing team: Oxana Trofimova, Anastasia Kulagina
Agency: BBDO Moscow
Account manager: Dasha Metlikina
Account director: Julia Ikryannikova
Copywriter: Sasha Mir
Art director: Stepan Durov
Creative director: Alexander Drabkin
Director: Sergey Minadze
Marketing team: Oxana Trofimova, Anastasia Kulagina
Agency: BBDO Moscow
Account manager: Dasha Metlikina
Account director: Julia Ikryannikova
Copywriter: Sasha Mir
Art director: Stepan Durov
Creative director: Alexander Drabkin
Director: Sergey Minadze
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