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Client

PepsiCo

We only had
a weird celebrity,
her new Lay's flavors, and 3 days for creativity.

Key Goal

Contact me

About project

It was one of the craziest campaigns in my career.

- 3 days for creativity (two of which we only studied Olga's life, news, and content)
- Successful presentations at each stage (on the first try):

PepsiCo: sales team, marketing team, senior management;
Retail X5: sales team, marketing team, senior management (not a single comment, but only "Let's do it!")

You can see the results in the case study. Additionally, many Russian and international awards (all types of metals) and all local retailers are asking their creative agencies to do the same project "as Pyaterochka with Lay's and Buzova."

Full commercial

The celebrity reveals how she tried different cool (weird) jobs at the 5ka store:
- Chipsomelier,
- Sale Researcher,
- Trendsetter of Freshness, etc.
But not everyone could understand her achievements.

????

Credits

Client: PepsiCo
Marketing team: Daria Tebar
Retail X5 team: Tatiana Stepanova, Anastasia Kulagina
Agency: BBDO Moscow
Account manager: Rimma Asmian
Account director: Ksenia Repina
Senior art-director: Stas Tretiakov
Digital creative group head, copywriter: Alexander Drabkin
Director: Yaroslav Peger

View next project

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