Mobil1. Places of Power.
Specifics
No YouTube, need for a promo activation
Duration
4 Weeks
“
Client
Exxon Mobil
To create a more human-centric campaign after the repositioning.
Key Goal
About project
Our strategy department has updated the positioning for the Mobil 1 brand in Russia. It became more people-oriented. A new slogan was "You can do more than you think."
But the following brief was for an annual promo with simple prizes turned into an inspiring campaign with the mission, the unique award - a traveling to Places of power, and thousands of positive comments online and offline.
But the following brief was for an annual promo with simple prizes turned into an inspiring campaign with the mission, the unique award - a traveling to Places of power, and thousands of positive comments online and offline.
Manifesto
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Travelling
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Credits
Client: Exxon Mobil
Agency: BBDO Moscow
Senior art director: Stas Tretiakov
Digital creative group head, copywriter: Alexander Drabkin
Creative director: Serj Kozhevnikov
Director: Philipp Yuryev
Agency: BBDO Moscow
Senior art director: Stas Tretiakov
Digital creative group head, copywriter: Alexander Drabkin
Creative director: Serj Kozhevnikov
Director: Philipp Yuryev
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