How to teach children financial literacy and instill a responsible attitude toward money?
Visa and Sberbank produced a unique product for children, and we created how to tell adults and children about it. Kids just want to be respected and treated like adults. Yes, at some point, our "sweet cookies" want to grow faster.
In addition to video, the campaign included various digital activities.

Client: Visa
Marketing team: Visa x Sber
Agency: BBDO Moscow
Account director: Julia Ikryannikova
Account director: Kira Popova
Sr. copywriter: Nikolay Chesov
Sr. art director: Sergey Egorov
Creative director: Alexander Drabkin
Director: Georgy Toidze

Real entrepreneurs never give up. They look at everything positively, even for unexpected expenses. After all, then they return much more.
Visa x Sberbank has created a new card with increased cashback to support small businesses.

Client: Visa
Marketing team: Visa x Sber Bussiness
Agency: BBDO Moscow
Account director: Kira Popova
Digital creative group head/writer: Alexander Drabkin
Art director: Ruslan Simashev
Creative director: Sergey Kozhevnikov
Director: PH

Lay's and Pepsi held in 5ka supermarket the most non-standard battle of 2020, which was mentioned by the media, stand-up comedians, and bloggers.
This campaign has received many awards, including a short-list Effie Europe.

Client: PepsiCo
Marketing team: Retail X5 x PepsiCo / Oxana Trofimova, Anastasia Kulagina, Daria Tebar, Anna Musaeva, Eugenia Sinitsa
Animation: 2x2tv
Agency: BBDO Moscow
Account manager: Ksenia Golikhina
Copywriter: Boris Burashov
Senior art director: Sergey Egorov
Creative director: Alexander Drabkin

Beer brand No. 1 in Russia "Baltika 3" (Carsberg Group) decided to make a campaign to support the national football team before EURO 2016. But the team didn't have time to filming. And the client didn't have money for media and TV production. Then we decided to go a non-standard way. We've collected quotes from fans on the unique promo site and all social networks. We created how to make the players notice them. Context is the power.

Client: Carlsberg Group
Agency: Leo Burnett Moscow
Account director: Natalia Myasova
Art director: Alexandr Nazaruk
Senior copywriter: Alexander Drabkin
Jr. copywriters: Sergey Voskresenskiy
Creative director: Yuri Volovski

Safety rules for youth in their "language" included a particular branded song, dance, and TikTok challenge. It was genuinely viral.

Client: Retail X5
Agency: BBDO Moscow
Account director: Julia Ikryannikova
Art director: Ruslan Simashev
Creative director/copywriter: Alexander Drabkin
Director: Vitaly Shepelev

The heart-touching story correctly targeted different audiences. It increased donations several times over.

Client: X5 Retail
Marketing team: Oxana Trofimova, Anastasia Kulagina
Agency: BBDO Moscow
Account director: Julia Ikryannikova
Jr. copywriter: Alisa Skopina
Jr. art director: Maria Strekalovskaya
Creative director: Alexander Drabkin
Chief creative officer: Nicky Megvelidze
Director: Yaroslav Chevazhevskiy

VoiceoverThe official supplier of many sports events that unite people across the country.
This campaign was dedicated to all types of beer produced under the umbrella Baltika brand.
Especially for TV channels, considering the "dark market" for alcoholic drinks in the country, we also created a "double" video, but without people.

Client: Carlsberg Group
Agency: Leo Burnett
Creative team
Art director: Alexander Nazaruk
Copywriter: Alexander Drabkin
Creative director: Yuri Volovski
Director: Babak Zand Goodarzi
Music: Jóhann Jóhannsson
Voiceover: Alexander Domogarov