5ka ft. Brawl Stars
Specification
Brawl Stars collaboration
Duration
4 Weeks
“
Client
Retail X5
We had to get ahead of the competitor with
a similar gift mechanic.
a similar gift mechanic.
Key Goal
About project
Lovely franchise + big retail company + digital tools + new gaming experience + organic influencers = an effective and rewarding project.
In Russia, for several years now, there has been a battle between the two largest product retailers for kids' attention.
Every time brands buy a well-known franchise and create a collection of simple toys. Each toy you can get for free for a purchase of a certain amount.
For the first time, we've got an excellent franchise. But we couldn't:
- enter the game
- use original characters in a communication
- show the game in a communication
And then, we decided to talk about the process of preparing children for the game and created our own game based on Brawl Stars. It had simple mechanics... and more branding :)
In Russia, for several years now, there has been a battle between the two largest product retailers for kids' attention.
Every time brands buy a well-known franchise and create a collection of simple toys. Each toy you can get for free for a purchase of a certain amount.
For the first time, we've got an excellent franchise. But we couldn't:
- enter the game
- use original characters in a communication
- show the game in a communication
And then, we decided to talk about the process of preparing children for the game and created our own game based on Brawl Stars. It had simple mechanics... and more branding :)
Credits
Marketing team: Oxana Trofimova, Anastasia Kulagina
Agency: BBDO Moscow
Account manager: Ksenia Golikhina
Account director: Julia Ikryannikova
Art-director: Julia Shaykhislamova
Copywriter: Boris Burashev
Creative director: Alexander Drabkin
Agency: BBDO Moscow
Account manager: Ksenia Golikhina
Account director: Julia Ikryannikova
Art-director: Julia Shaykhislamova
Copywriter: Boris Burashev
Creative director: Alexander Drabkin
