7 Sides of EURO 2016
Specifics
Digital tools only
Duration
5 Weeks
“
Client
Carlsberg Group
We had to create
a strong link between the Baltika 7 brand and UEFA EURO 2016
a strong link between the Baltika 7 brand and UEFA EURO 2016
Key Goal
About project
Beer brand Baltika 7 (Carlsberg Group) was the official sponsor of the national football team.
They were looking for a non-standard way to communicate their sponsorship and reinforce associations between football and the brand.
So we created new digital Media for football fans.
They were looking for a non-standard way to communicate their sponsorship and reinforce associations between football and the brand.
So we created new digital Media for football fans.
Credits
Client: Carlsberg Group
Agency: Leo Burnett Moscow
Art director: Alexandr Nazaruk
Senior Copywriter: Alexander Drabkin
Jr. copywriters: Sergey Voskresenskiy, Vladimir Bolobolov
Creative director: Yuri Volovski
Director: Yaroslav Peger
Agency: Leo Burnett Moscow
Art director: Alexandr Nazaruk
Senior Copywriter: Alexander Drabkin
Jr. copywriters: Sergey Voskresenskiy, Vladimir Bolobolov
Creative director: Yuri Volovski
Director: Yaroslav Peger
