Ferrero. Unwanted gifts
Specifics
Only instore communication. No media support.
Duration
10 days
“
Client
Ferrero
We needed to create a regular New Year's promo and a festive installation in malls.
Key Goal
About project
The client came with a brief for a regular New Year's promo, but we created the campaign based on genuine insight.
We distributed 2500 packages of Ferrero in 5 days instead of the planned 14.
The project had become viral on social networks.
And media budget = $0
We distributed 2500 packages of Ferrero in 5 days instead of the planned 14.
The project had become viral on social networks.
And media budget = $0
Credits
Client: Ferrero
Agency: Leo Burnett Moscow
Art directors: Alexandr Nazaruk, Anna Berezhnaya
Senior copywriter: Alexander Drabkin
Jr. copywriter: Sergey Voskresenskiy
Creative director: Andrey Ushakov
Agency: Leo Burnett Moscow
Art directors: Alexandr Nazaruk, Anna Berezhnaya
Senior copywriter: Alexander Drabkin
Jr. copywriter: Sergey Voskresenskiy
Creative director: Andrey Ushakov
