McDonald's supports local farmers
Specification
Dream collaboration in Russian retail and digital
Duration
4 Weeks
“
Client
McDonald's
We need to create eye-catching promo-campaign to reach our teenafe audience
Key Goal
About project
Sanctions were imposed against Russia in the summer of 2014, and a defensive reaction in the form of distrust towards imported produce, the growth of anti0American sentiment, and populist statements of politicians resulted in the closing of several McDonald's restaurants. All of that has hurt the brand.
67% of citizens approved the closure of McDo's restaurants.
McDonald's had need to be reminded of its deep integration into Russian society and local businesses.
So that I became part of the big plan and created TV and digital commercials based on a true story and a few activations.
McDonald's has regained the trust just for one year, instead of the expected three years.
67% of citizens approved the closure of McDo's restaurants.
McDonald's had need to be reminded of its deep integration into Russian society and local businesses.
So that I became part of the big plan and created TV and digital commercials based on a true story and a few activations.
McDonald's has regained the trust just for one year, instead of the expected three years.
Spot
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Effie Case
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Credits
Client: McDonald's
Agency: Leo Burnett Moscow
Art-directors: Alexandr Nazaruk, Anna Berezhnaya
Copywriters: Alexander Drabkin, Ilya Panfilov
Creative director: Yuri Volovski
Director: Babak Zand Goodarzi
Agency: Leo Burnett Moscow
Art-directors: Alexandr Nazaruk, Anna Berezhnaya
Copywriters: Alexander Drabkin, Ilya Panfilov
Creative director: Yuri Volovski
Director: Babak Zand Goodarzi
