Creative Director,
Team Leader
A creative person focused on good storytelling, unexpected using digital tools and human-centric ideas that can positively change brands and people's lives. Strategic thinker and creative concept maker with 13+ years of experience in international advertising agencies (Leo Burnett, Publicis Groupe, BBDO Group).
Always hungry for new challenges, experiments and awards.
Always hungry for new challenges, experiments and awards.
Or just scroll down and look at a few of case studies.
Lay's employed the ridiculous celeb
The campaign that became the benchmark in the Russian retail market.
#viral #digital #influencers
McDonald's supports local farmers
The stories of real farmers, the first cow blogger, and other parts of our campaign helped to maintain the position in the market.
#digital #tv #real
About & skills
What can I create and develop?
I have created and managed local campaigns with a near-zero media budget and international campaigns for dozens of countries, including the US and UK.
I managed a team of 25+ creative professionals.
Network agencies experience:
Jun 2021 – pres. BBDO Moscow. Associate Creative Director / Creative Director
Nov 2017 – Jun 2021. BBDO Moscow. Digital Creative Group Head
Nov 2016 – Nov 2017. Digital & branding agency My name is. Creative Director, co-founder
Jan 2011 – Nov 2016. Leo Burnett Moscow / Publicis Groupe. Creative copywriter – Senior copywriter
Mar 2010 – Nov 2010. Rodnaya Rech (Leo Burnett Worldwide). Jr. Copywriter
I managed a team of 25+ creative professionals.
Network agencies experience:
Jun 2021 – pres. BBDO Moscow. Associate Creative Director / Creative Director
Nov 2017 – Jun 2021. BBDO Moscow. Digital Creative Group Head
Nov 2016 – Nov 2017. Digital & branding agency My name is. Creative Director, co-founder
Jan 2011 – Nov 2016. Leo Burnett Moscow / Publicis Groupe. Creative copywriter – Senior copywriter
Mar 2010 – Nov 2010. Rodnaya Rech (Leo Burnett Worldwide). Jr. Copywriter
Youtube videos that can become viral
Branded music videos, which get mentioned in the media
Attractive and interactive TV commercials
Online games and interactive apps to engage thousands of users
Popular challenges in Tik Tok
Inspiring websites where users can create UGC
360-degree campaigns
Years of experience
12
As my colleagues, bosses and clients said, if a mission (task) is impossible: it's Better Сall Drabkin.
In addition to standard briefs, I often take on very complex projects with impossibly short deadlines or too many stakeholders located in different parts of the World. So all my teams and I successfully created ideas with sustainable development input even under stressful conditions, then sold and implemented them. You know, these projects got great results and won some awards.
In addition to standard briefs, I often take on very complex projects with impossibly short deadlines or too many stakeholders located in different parts of the World. So all my teams and I successfully created ideas with sustainable development input even under stressful conditions, then sold and implemented them. You know, these projects got great results and won some awards.
“
2022
2021
2019
2016
2013
Effie Russia
Silver Mercury
Silver Mercury
Awards
Effie Europe
D&AD (as a tutor & creative director)
(Wood pencil)
(my students took 3rd and 4th place in the World ranking)
Young Glory (as a tutor & creative director)
Effie Russia
НПБК
Silver Mercury
Globes Awards
Effie Russia
Effie Russia
Leo Burnett's IPC
7+
8+
7+
Leo Burnett's GPC
Silver Mercury
НПБК
Globes Awards
Red Apple
Idea!
Idea!
Clients
